Have you ever been on a website, looking at a pair of shoes, and that pair of shoes follows you around to every other site you visit after? Yeah, we can do that for your business. Since 98% of visitors to your site won’t do
anything the first time they visit, it’s important to stay top of mind.

Retargeting is an important tool when it comes to brand awareness. It allows you to make more than just a first impression—instead you get multiple opportunities to show potential customers what your brand is all about. Retargeting keeps track of the people who have visited your site, and then displays your retargeting ads to them as they visit other websites.

With only 2% of shoppers converting on their first visit to a website, retargeting makes it possible for you to go after the additional 98% who leave without converting. When someone comes to your site for the first time, a piece of javascript is placed on their browser. This makes it so their browser is “cookied.” Once they leave your site and start surfing elsewhere on the web, that cookie notifies retargeting platforms to display specific ads related to the pages they visited on your site while they are on other websites.

Sound confusing? With our help you can start retargeting in no time. The great thing about retargeting is that it is a very timely tool to use. A potential customer can be retargeted almost immediately after leaving your site. To most people not familiar with the ins and outs of advertising, retargeting can make it seem like you’re running an expensive ad campaign. Suddenly, it will seem as though they are seeing your brand everywhere. Raised brand awareness leads to brand trust…which in turn leads to conversions.

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